#MYCALVINS

If you are following celebrities on Instagram, I am pretty sure you have seen the hashtag #mycalvins, don't you?

From kendal Jenner to Miranda kerr, they all show you on their instagram account a pictures of them in their CK underwear! What a huge social media movement and we can say it a real marketing genius!

Check now on Shopbop.com, it ends tonight so hurry up but there is a special Calvin Klein sale with 25% off!